Tao Te Ching – Lao Tzu – chapter 17
"The very highest is barely known by men.
Then comes that which they know and love,
Then that which is feared,
Then that which is despised.
He who does not trust enough will not be trusted.
When actions are performed
Without unnecessary speech,
People say, "We did it!""
Tao Te Ching - Lao Tzu | 17